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here's your quick brief on our identity.

Standard brand guidelines for FDRMUN 24-25

The design lead for this project is Adam Abdel-Hamid Ahmed.

Recommended aspect ratio is 16:10 or 4:3.

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who we are

FDRMUN is an independent, student-run, charitable project that stands out as a beacon of financial inclusivity and global representation in the realm of European MUNs. We ensure that delegates from diverse economic backgrounds have the opportunity to participate and engage with us. About us  ↗

The FDRMUN brand is synonymous with excellence and exclusivity, setting a high bar for academic and diplomatic engagement. Yet, at its core, it champions inclusivity, welcoming a diverse array of voices and perspectives from around the world. This inclusive exclusivity is what makes FDRMUN stand out - it’s a platform where delegates are selected for their caliber, but once part of the conference, the diversity of thoughts, backgrounds, and experiences is what enriches the dialogue and learning.

inclusively exclusive.

The FDRMUN experience is characterized by its rigorous academic standards, demanding the best from its participants in terms of preparation, debate, and diplomacy. However, the environment is cultivated to be relaxed and encouraging, fostering a space where ideas can be freely exchanged and creativity can flourish. This approach embodies the FDRMUN brand – a place where intellectual rigor coexists with a supportive and nurturing atmosphere, enabling delegates to learn, grow, and enjoy their MUN journey.



FDRMUN offers a universally appealing experience, drawing students from various countries, cultures, and backgrounds, united by their interest in global affairs. Despite this universal appeal, each conference is made up of a mix of unique interactions, debates, and resolutions. The brand thrives on this duality – a global stage that celebrates the unique contributions of each participant, ensuring that every voice is heard and every perspective is valued.



FDRMUN honors the enduring spirit of Franklin D. Roosevelt, melding the timeless principles of diplomacy and leadership he championed with a modern approach to global issues. This blend is evident in the conference’s commitment to addressing contemporary challenges while upholding the enduring values of mutual respect, cooperation, and the pursuit of peace. FDRMUN is a convergence point where the legacy of the past meets the innovation of the present, crafting a unique experience that resonates across generations.




Martina Plantijn

Martina Plantijn

Martina Plantijn

Martina Plantijn

Martina Plantijn

We use Martina Plantijn for headings and website body text. This is as our secondary font, Soehne, does not correctly render on WebKit (Apple) devices. This ensures a qualitative experience for every website or platform user. 

Below, the guide references Soehne, however, it is applicable to Martina Plantijn too.


For unresponsive type, use  Soehne. It may also be used sparingly on Web platforms, only to create gravitas





Soehne Buch is our primary voice for statics. It should be used most prominently and frequently throughout our identity at both large and small scales. Kraftig and Halbfett are both supporting voices that should be used less frequently, primarily to create contrast or support legibility in smaller applications.


‘Leading’ refers to the space between lines of text. This is measured from baseline to baseline and is crucial to setting type clearly and consistently in an application. The leading value is found by multiplying the point size by the appropriate multiplier. Always use the appropriate multiplier for the type size.

For Soehne and Martina Plantijn, use a multiplier of 0.95 to 1.01; the larger the text, the larger the multiplier tends.

Herman Miller's use of negative space inspires FDR's.


Kerning or tracking refers to the overall space between characters in set type. This is crucial to the readability and personality of typography. Our brand uses tight tracking in headlines, subheads, or other large applications. Small use cases should remain 0.

For headings, use a tracker of -25, for subheads, use a tracker of -5. For Martina Plantijn, add 5 to each figure. For smaller applications, use 0 for both.

Do not use differing kerning/tracking. If the text looks unappealing, contrast it against smaller type, to highlight hierarchy. 

how we tell our story

FDR aims to incorporate aspects of the 1960s Akzidenz Grotesk current.

Soehne and Martina Plantijn, by Klim Type Foundry, are both meticulously crafted fonts, with their own respective stories. For more, visit Klim here. We widely attribute our visual cues to their work.


Walter Herdeg's 1969 catalogue

on modern industrial design

is paramount to cohesive 

identities not only for FDR, but

across ISB student-run 

properties. Certain elements of 

the presence of this current

are also visible in Portico, ISBTV

and FDR Blue.

These pages especially illustrate the new brand's homage to Bauhaus-era typography. You may notice that this contributes to FDR's 'timeless' character.


The 1960-1980 era of Herman Miller's work symbolized a shift in how people viewed and interacted with their surroundings; it was about creating spaces that were both functional and inspiring. FDRMUN embodies this spirit by creating a platform where functionality – in the form of structured debates and diplomatic procedures – meets inspiration, drawn from the diverse backgrounds and ideas of its participants. 

FDRMUN is characterized by its clear and focused approach to issues, a design that prioritizes the comfort and needs of its delegates, and a forward-thinking perspective on global affairs.


The design elements of the FDRMUN website echo the iconic visual style that Herman Miller's furniture advertising embraced between the 1960s and 1980s. The website's clean lines, use of bold typography, and the integration of high-quality images reflect a similar commitment to aesthetics and functionality that characterized Herman Miller's approach.


digital and print visuals